Summer Tourism Should Grasp the Tianci Cool Machine Market to Cultivate Professional Guidance

the development of summer tourism in 2013, it is believed that the national summer tourism market has been initially formed, and the economic benefits of summer resort have emerged; different destination cities have their own unique development paths and models. However, on the whole, the development of summer tourism industry in China is still in the period of development and cultivation, which shows that the strategic height of summer tourism is not enough, which often stays at the level of tourism departments and seasonal products; summer tourism strengthens the advantages of summer climate of destinations in the market, virtually inhibits or even denies the tourism suitability of other seasons, and the pressure of "negative effect" regulation is great; the embryonic form of summer economy appears, however, the tourism industry attribute of summer tourism is not fully understood, thinking that summer tourism is "relying on heaven for food", which is actually shown as "climate is an objective advantage, but tourism is a short board, it is often the simple reorganization of existing lines and products, which cannot reflect the professionalism of summer vacation. Based on this, the 2014 report will be "market cultivation and professional guidance" as this year's key words.

In the summer of 2014, the temperature in most parts of the country was close to the same period or higher than normal. The number of days with high temperature (35 ℃) in southeastern Chongqing, southwestern Hubei, and northern Hunan was more than normal. Research shows that the demand for summer tourism in 2014 is strong, and with the early arrival of summer, the demand is ahead of schedule. "Family tour" is the main form of summer travel. Residents in the choice of summer tourism, to short-distance, long-term combination. At the same time, from the perspective of summer tourism development, the brand influence of summer cities is insufficient, and the development and publicity are not enough.

from the supply level, local governments, tourism authorities, tourism and related enterprises have realized the market value of summer tourism. Local launched a variety of summer activities, tourism enterprises launched a variety of summer routes and products, a variety of summer travel strategy, aviation enterprises encryption to open additional flights, meteorological service departments to carry out targeted meteorological services, the media actively promote and guide.

"XX" suggests that 1. summer tourism destination cities should enhance their understanding of the value and importance of tourism climate resources, grasp the "cool" opportunity given by heaven, and strive to build summer tourism destinations and brands.

2. tourism authorities and enterprises must correctly understand the tourism industry attributes of summer tourism, plan scientifically and rationally, formulate summer tourism management and service standards, and provide professional guidance. Combine national, medium-and long-range, 3-5-day summer vacation bases with short-range, 2-3-day summer vacation destinations. Planning several types of summer tourism special products and routes is not just a simple reorganization and packaging of existing products. Some cross-regional integrated development of summer tourism routes and products are good choices, such as the Yellow River thousand-mile style summer tourism route, Heilongjiang-Jilin Lake (Jingpo Lake, Wudalianchi) Guangshan (Changbai Mountain) color summer tourism route. Summer tourism cannot be expected to "rely on the sky". The tourism authorities should give more guidance in strengthening the industrial supply of summer tourism, improving the quality of summer tourism services and destination safety. The media should cooperate with the promotion and publicity of summer tourism destinations. At the same time, tourism authorities and meteorological departments should strengthen cooperation and provide tourism public meteorological services in a timely and accurate manner, so that tourists can have a clear idea of the choice of summer tourism destinations and the security risks of the destinations. In addition, the current tourism statistics are mainly carried out by quarter and month. It is suggested that summer tourism destinations should carry out tourism statistics by season and month, so as to provide a basis for fully grasping the law of summer tourism market.

3. extend the summer resort industry chain and develop the broad summer resort economy, the future development should leap to a broader connotation, from a single, narrow summer resort tourism to the joint development of multiple industries such as health and wellness, recuperation and health care, festivals and exhibitions. The transformation of the generalized summer resort economy forms an industrial chain with summer tourism as the core, integrating resources, back and forth, and high-level industrial chains, so as to obtain overall benefits based on complementary functions.

4. strengthen infrastructure construction and improve service guarantee capabilities, especially when the summer tourist season arrives, problems such as high prices, bullying and slaughtering customers, and poor service quality will also surface. It is necessary to strengthen market supervision and tourism law enforcement to improve tourist satisfaction.; Strengthen the safety of the elderly, and provide strong guarantees in medical services, food hygiene, and information services. Strengthen tourism public meteorological services and provide accurate meteorological information in a timely manner.

Finally, it is necessary to highlight the cultural characteristics, strengthen the brand construction of summer cities, and enhance the awareness of the city's summer image. In terms of publicity, it is especially necessary to publicize and guide tourists to establish an important relationship between climate and human health. The driving force of climate on tourism is that some respiratory, cardiovascular or mental diseases such as depression can be alleviated or controlled through short-term off-site travel, which is called climate therapy or transfer therapy abroad. Summer is a period of high incidence of cardiovascular and cerebrovascular diseases in the elderly. Therefore, efforts should be made to establish a relationship between the cool climate and the summer protection of cardiovascular and cerebrovascular diseases and be recognized by the market, so that migratory birds, migratory bird real estate and tourism climate economy can really take shape.

Considering that many tourist cities with excellent and comfortable summer climate want to actively include the research samples, the China Tourism Academy and the Public Meteorological Service Center of the China Meteorological Administration plan to start the observer unit system from 2015, and consider the declaration and naming of summer tourism observation points and the best summer tourism destinations.

The top 15 cities in July 2014 were Harbin, Kunming, Qingdao, Dalian, Guiyang, Yantai, Jilin, Shenyang, Lijiang, Qinhuangdao, Changchun, Chengde, Yanbian, Xining and Taiyuan. The top 15 cities in August were Yantai, Dalian, Harbin, Kunming, Jilin, Guiyang, Hohhot, Qingdao, Qinhuangdao, Shenyang, Yanbian, Changchun, Taiyuan, Xining and Yan'an.